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Naming and shaming bad practices

The Good Medical Practice in Cosmetic Surgery code of conduct, drawn up by the industry’s Independent Healthcare Advisory Services (IHAS), appears to have been breached many times. Which? magazine wrote to the IHAS after some of its staff attended the Body Beautiful show, a huge trade fair at the Business Design Centre in London. The magazine allegedly found 20 examples of rule-breaking and bad practice by cosmetic surgery clinics in the promotional materials they gave out to visitors.

The magazine said that among the offenders were Forma, Linia, Harley Medical Group and Make Yourself Amazing, some of the best known operators in plastic surgery.


Meanwhile, the BAAPS itself has also criticised some clinics for bad practice. Among those picked out for naming and shaming was West One Cosmetic Clinics, which has a base in Wakefield. The clinic featured an advert for breast enlargement with a model whose figure was described by BAAPS as “anatomically impossible”.

A second advert was also criticised as it offered a £250 discount to customers who had surgery quickly. The advert was considered to be coercing clients into making quick decisions, without advising them of the necessity of taking time for a full and proper consultation before making a decision.

For most people who have a treatment at a beauty clinic or a spa it is a nice relaxing experience, but for some people it can turn into a traumatic experience leaving them scarred. If you have suffered beauty treatment injuries as a result of negligent beauty treatment in a beauty clinic, spa or hair salon from waxing treatments to hair dye, sunbeds and lasers, you might be entitled to claim compensation.

The Metropolitan Police was involved in the case of a woman, who was calling herself a doctor and was prescribing Botox at a London beauty clinic, even though she was not registered with the General Medical Council./figcaption>

The Transform Medical Group has also been criticised by BAAPS for offering a loyalty card scheme which encouraged clients to authorise multiple procedures and also offered gift vouchers for surgery. The BAAPS has also criticised BUPA, for allegedly appointing sales reps who were being paid on commission to promote plastic surgery. The organisation suspected that they were being briefed to target young women.

A number of high-profile cases involving cosmetic surgery have featured in the news. Few are as tragic as the case of Denise Hendry, the wife of ex-footballer Colin Hendry, who died after developing complications following operations to correct liposuction which went badly wrong.  Denise had booked into Broughton Park Hospital near Preston for a £2,400 liposuction procedure.

What should have been a routine procedure instead led to her bowel being punctured nine times and the contents leaking, infecting her stomach. She contracted severe septicaemia, survived but died last year after more corrective surgery when she contracted meningitis through an epidural catheter and died from massive brain damage.

At the end of 2011 there was a major health scare surrounding PIP breast implants which were found to be manufactured from unsuitable products.

More on cosmetic surgery:

We offer no win no fee medical negligence advice on matters such as:

  • Breast enlargement
  • Breast uplift
  • Nipple correction body
  • Liposuction
  • Tummy tuck
  • Buttock implants
  • Calf implants
  • Arm lift
  • Thigh lift
  • Vaginal tightening
  • Gynecomastia
  • Hair transplantation
  • Facelift
  • Cheek implants
  • Nose surgery
  • Ear correction
  • Eye bag removal
  • Chin implants
  • Body plan
  • Gastric balloon
  • Lap band
  • Tooth whitening
  • Dental veneers
  • Dental implants
  • Teeth straightening


Our specialist solicitors deal with medical negligence (sometimes known as “clinical negligence“) involving the NHS or private treatment services and physicians.

Useful related web resources:

Key questions about plastic surgery answered.

British Association of Aesthetics Plastic Surgeons.

Royal College of Surgeons.

Association of Women Surgeons.


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