A new campaign has been launched across the UK and the rest of Europe aimed at reducing the number of road accident deaths attributable to drink-driving.

The campaign, known as Safe and Sober, is from the European Transport Safety Council, based in Brussels, and is also supported by the Volvo group.

The annual costs associated with drink driving are estimated to be in the region of €12bn and the campaign hopes to raise awareness generally for a consistent approach to reducing the number of people convicted of drink-driving.

Alcohol abuse is the third highest cause of premature death and disability in the EU, after tobacco and high blood pressure.

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