Naming and shaming bad practices
The Good Medical Practice in Cosmetic Surgery code of
conduct, drawn up by the industry's Independent
Healthcare Advisory Services (IHAS), appears to have
been breached many times. Which? magazine wrote to the
IHAS after some of its staff attended the Body Beautiful
show, a huge trade fair at the Business Design Centre in
London. The magazine allegedly found 20 examples of
rule-breaking and
bad practice by cosmetic surgery
clinics in the promotional materials they gave out to
visitors.
The magazine said that among the offenders
were Forma, Linia, Harley Medical Group and Make
Yourself Amazing, some of the best known
operators in plastic surgery.
Meanwhile, the BAAPS itself has also criticised some
clinics for bad practice. Among those picked out for
naming and shaming was West One Cosmetic Clinics, which
has a base in Wakefield. The clinic featured an advert
for breast enlargement with a model whose figure was
described by BAAPS as "anatomically impossible".
A second advert was also criticised as it offered a
£250 discount to customers who had surgery quickly. The
advert was considered to be coercing clients into making
quick decisions, without advising them of the necessity
of taking time for a full and proper consultation before
making a decision.
The Transform Medical Group has also been criticised
by BAAPS for offering a loyalty card scheme which
encouraged clients to authorise multiple procedures and
also offered gift vouchers for surgery. The BAAPS has
also criticised BUPA, for allegedly appointing sales
reps who were being paid on commission to promote
plastic surgery. The organisation suspected that they
were being briefed to target young women.
The Metropolitan Police was involved in the case of a
woman, who was calling herself a doctor and was
prescribing Botox at a London beauty clinic, even though
she was not registered with the General Medical Council.
A number of high-profile cases involving cosmetic
surgery have featured in the news. Few are as tragic as
the case of Denise Hendry, the wife of ex-footballer
Colin Hendry, who died after developing complications
following operations to correct liposuction which went
badly wrong. Denise had booked into Broughton Park
Hospital near Preston for a £2,400 liposuction
procedure.
What should have been a routine procedure instead led
to her bowel being punctured nine times and the contents
leaking, infecting her stomach. She contracted severe
septicaemia, survived but died last year after more
corrective surgery when she contracted meningitis
through an epidural catheter and died from massive brain
damage.
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